Privacy Policy for DASH Sundials

 

January 2025

We have tried to keep this policy as user friendly as possible, but it does need to include a lot of information. There are some key terms at the end of the document which I hope are useful. Any questions, please email: andy.bush@dashsundials.co.uk

DASH Sundials are committed to ensuring that your privacy is protected. Any information you provide by any means when ordering from us, including visiting our website, will only be used in accordance with this privacy policy, which has been updated to comply with the General Data Protection Law (GDPR), effective 25^th May 2018.

This policy explains how we collect, store, use and share Personal Data. It also outlines your rights under the GDPR law, including the rights for access to the data we hold.

Contacting Us

The Data Controller for the purposes of the GDPR is:

Andy Bush at DASH Sundials

Phone: 07833592727
Email: andy.bush@dashsundials.co.uk
Website: www.dashsundials.co.uk

You may, at any time, contact Andy Bush with any questions or suggestions regarding data protection or this policy, to exercise any of the rights outlined below, or to make a request to access your data. Andy Bush will provide the details securely, free of charge and within a maximum of one month, unless there is any legal reason why he must not.

Opting Out

If at any time you wish to opt out from receiving any communication from DASH Sundials, then please contact Andy Bush directly using the details above.

Policy Changes

This Privacy Policy may change from time to time to keep up with the law. DASH Sundials will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes) on our website. We will also keep prior versions of this Privacy Policy in an archive for you if required.

Security

We have physical, electronic, administrative and managerial procedures in place to safeguard and secure the information we collect from you to protect your Personal Data against accidental, unlawful or unauthorised disclosure.

Lawful Basis for Collecting and Processing Personal Data 

DASH Sundials have a lawful basis for collecting and processing your Personal Data as set out in Article 6 of the GDPR. The reason we believe we have the right to gather and use your data is that we have a legitimate interest in doing so for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms.

What that actually means is that we use the data that you share with us so we can carry out our work with you and provide you with the services and goods that you have asked us to supply. Without this data it would not be possible to do this, and so we believe our need for the data is legitimate. You are therefore under no contractual or statutory obligation to provide this data, but without it DASH Sundials would not be able to work with you.

Collection of Personal Data

We may collect Personal Data about you in ways that may include the following:

• When you provide it to us: e.g. when you send an email or leave a ‘phone message asking us to get in touch, or reach out to DASH Sundials by other means
• In the ordinary course of our trading with you, for example when receiving your registered address via PayPal for delivery purposes.

Categories of Personal Data: 

The categories of Personal Data about you that we may collect and process include:

• Personal details: given name(s); preferred name.
• Contact details: telephone number; email address, delivery address
• Device details: device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to our Site and other technical communications information
• Payment details: will only be held with PayPal
• Usage details: records of your use of our website and other services, including: registrations; details of content with which you interact; votes; questions; downloads; ratings; feedback; profile views; search queries; anonymous viewings; page views; player clickstream; chapters; and favourite moments
• Analysis data: keywords, communities, trends, content quality and content importance
• Views, opinions and interests: any comments, ratings, views or opinions that you choose to send to us, post via our website, via a survey, or publicly post via social media platforms

Purposes for which we may Process your Personal Data: To help us deliver the service and products that you have asked for, we may process Personal Data, subject to applicable law, which could include:

• Provision of services to you: providing our services, products and website to you; communicating with you in relation to those services; recommending content that may be of interest to you; and recommending your content to others
• Our Website: operating and managing our website; providing content to you; displaying advertising and other information to you; and communicating and interacting with you via our website
• Marketing communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law
• Communications and IT operations: management of our communication systems; operation of IT security; and IT security audits
• Health and safety: health and safety assessments and record keeping; and compliance with related legal obligations
• Financial management: sales; finance; invoicing; and vendor management
• Surveys: engaging with you for the purposes of obtaining your views on our services or our website
• Improving our website, services or products: identifying issues with our services, product or our website; planning improvements to our services, products or our website; creating a new service, product or website

Data Retention

The criteria for determining the duration for which we will keep your Personal data are as follows:

• We will retain copies of your Personal Data, in a form that permits identification, only for as long as is necessary in connection with the purposes set out in this Policy
• We may retain your Personal Data for the duration of any period necessary to establish tax affairs, exercise or defend any legal rights

Disclosure of Personal Data to Third Parties

We will not share your details with anyone who is not directly connected to or providing a service to DASH Sundials. All third parties providing a service to us (for example the organisation who complete laser etching) will be required to adhere to the requirements of the GDPR.

International Transfer of Personal Data

We will not transfer your Personal Data to other countries outside the UK.

Minors

DASH Sundials does not work with people under the age of 18. We therefore ask that minors do not submit any Personal Data to us, or use any of the services provided on, through or via our website or PayPal.

Data Accuracy

We take every reasonable step to ensure that:

• your Personal Data that we Process is accurate and, where necessary, kept up to date
• any of your Personal Data that we Process that is inaccurate (having regard to the purposes for which it is Processed) is erased or rectified without delay

From time to time we may ask you to confirm the accuracy of your Personal Data.

Data Minimisation

We take every reasonable step to ensure that your Personal Data that we Process is limited to that which is reasonably required in connection with the purposes set out in this Policy.

Your legal rights

Subject to applicable law, under GDPR you have rights regarding the Processing of your Personal Data, including:

1. The right to be informed, encompassing our obligation to provide you with ‘fair processing information’, which is through this privacy policy
2. The right of access to your personal data and supplementary information and for us to be aware of and verify the lawfulness of the processing
3. The right to rectification if your personal data is inaccurate or incomplete
4. The right to erasure, also known as ‘the right to be forgotten’, enabling you to request the deletion or removal of personal data where there is no compelling reason for its continued processing
5. The right to restrict processing of your personal data, enabling us to store the data, but not further process it, ensuring the restriction is respected in future
6. The right to data portability, allowing you to obtain your data securely and reuse it for your own purposes across different services, without hindrance to usability
7. The right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics.
8. Rights related to automatic decision making and profiling and if applicable give you information about the processing, introduce simple ways for you to request human intervention or challenge a decision and carry out regular checks to make sure that our systems are working as intended.

This does not affect your statutory rights.

You have the right to escalate a complaint to the Data Protection Authority regarding the processing of your Personal Data by us or on our behalf. The Authority for this is the Information Commissioner’s Office, who can be contacted at, casework@ico.org.uk

Key terms

‘Controller’ means the person that decides how and why Personal Data is Processed. In many jurisdictions, the Controller has primary responsibility for complying with applicable data protection laws

‘Data Protection Authority’ means an independent public authority that is legally tasked with overseeing compliance with applicable data protection laws. In the UK this is the Information Commissioner’s Office (ICO)

‘Personal Data’ means information that is about any individual, or from which any individual is identifiable

‘Process’, ‘Processing’ or ‘Processed’ means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organising, structuring, storing, adapting or altering, retrieving, consulting, using, disclosing by transmission, disseminating or otherwise making available, aligning or combining, restricting, erasing or destroying

‘Processor’ means any person or entity that Processes Personal Data on behalf of the Controller (other than employees of the Controller).